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Case Studies

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77 results
  • Scout Alarm Launch Party

    Over the past few months, Scout Alarm and gravitytank have teamed up to create the world’s most thoughtfully designed home security system. gravitytank invites Chicago’s incredible community of creatives, business thinkers, corporate leaders, startups, and educators to celebrate the launch of Scout Alarm's products. Sign up for a ticket here.

  • Service Experience Conference Workshop

    gravitytank Associate Partners Justin Rheinfrank and Elizabeth Glenewinkel lead a workshop at The Service Experience Conference this year titled Backstage Service Design: Delivering Great Experiences Starts with the Staff. The session will leverage our experience in hospitality and retail to focus on how organizations can sustain successful innovation efforts through compelling service interactions between employees and customers.

  • Design For America Midwest Meetup

    Associate Partner Antonio García talks about creating connections and interactions within communities as the keynote speaker for Design for America's Midwest Meetup at Northwestern University.

  • "In the Loop" Speaking Engagement

    Our culinary chefs Kyleigh Wawak and Adia Benson share gravitytank's take on culinary design at the Institute of Design. Kyleigh and Adia will be guests speakers in their "In the Loop" series, focused on topics in design, technology, innovation, and entrepreneurship.

  • Chicago Ideas Week - Hotel of the Future lab with Hyatt

    gravitytank collaborates with Hyatt to facilitate a lab during Chicago Ideas Week at our Chicago office. The lab will be focused on generating ideas to envision the Hotel of the Future. Registration details coming soon.

  • Delivering Exceptional Audiovisual Experiences

    gravitytank​, in conjunction with InfoComm International, delivers a presentation during the AVI Regional Technology Showcase Series on how to create exceptional experiences in the AV technology space. Whether in a classroom, meeting space, auditorium, or place of worship, everyone is looking for how to create the "Exceptional Experience”. This session will help set the framework and inspire attendees to create their own exceptional experiences.

  • Chicago Ideas Week - Collaboration with BarnRaise

    gravitytank is pleased to partner with BarnRaise, IIT Institute of Design's two-day make-a-thon that calls creative hubs and visionary organizations to rally around one social problem. We'll be sponsoring two teams at our office from October 14-15 to work with organizations and create real action during an intensive workshop.

  • gravitytank visits MICA

    gravitytank Associate Partner Mike Youngblood visits Maryland Institute College of Art as a Visiting Scholar for their Master of Arts in Social Design. In addition to teaching a full-day seminar and a full-day lab on design research for all the students in the program, Mike will also be giving a public talk on campus entitled "Design Research for Good: The Innovation and Research Methods of gravitytank."

  • Cooking Demonstration at Bloomingdale's

    Our culinary designer Adia Benson leads a cooking demonstration at the Bloomingdale's Home and Furniture Store in downtown Chicago at 600 N Wabash Avenue. Go Adia!

  • Brooklyn Beta 2014

    gravitytank interaction designer Nick Maschinski attends the last ever Brooklyn Beta, a friendly web conference for web designers, developers, and practitioners to get to know each other and make something they love that makes a difference.

  • GT SF teaches Stanford University Class

    This fall, gravitytank's San Francisco design team teaches at the, the Institute of Design at Stanford University. The class will focus on rapidly bringing ideas to life with a bit of "special effects" magic. The team will explore shortcuts for making compelling physical and digital prototypes and creating animations. Learn more about it here.

  • Amplify'd Pitch Day

    Associate Partners Ben Singer and Dave Sonders attend the Amplify'd Pitch Day at Next Door Cafe to hear 10-12 talented Chicago entrepreneurs share information about their startups.

  • Prototyping Workshop at California College of the Arts

    gravitytank San Francisco team members, Elizabeth Glenewinkel, Nadeem Haidary and Defne Civelekoglu facilitate a full day workshop on prototyping as part of the Leading by Design Fellowship program at California College of the Arts.

  • gravitytank visits ASU

    Our communications designer Jensen Warner visits her alma mater, Arizona State University, to discuss innovation methods and her experiences at gravitytank with current students.

  • GoodCity Chicago Workshop

    Our industrial designer Joey Nakayama leads a storytelling a pitching workshop at gravitytank's Chicago office for a group of social impact startups from GoodCity Chicago's incubator program.

  • Problem Framing Workshop

    gravitytank facilitates a workshop on the topic of problem framing for innovation as part of the Design and Innovation Speaker Series at UC Berkeley's Haas School of Business.

  • Healthbox Open House

    Our strategist Kate Krc attends the Healthbox Open House to provide feedback to startups based on her industry expertise. Healthbox is an incubator focused on healthcare startups.

  • INsight Design Conference 2014

    gravitytank Interaction Designer Amy Schwartz speaks at the INsight Design Conference about collaborative and interdisciplinary workflows.

  • The Frontier Project - Negotiation Workshop

    gravitytank communications designer Jensen Warner will be attending the Negotiation Workshop, an initiative by The Frontier Project to discuss best practice negotiation techniques of identifying motive, finding mutual interest, and ultimately reaching agreement.

  • EPIC Conference Paper Session

    Martha Cotton curates a paper session at The Ethnographic Praxis in Industry conference. EPIC is the premier international gathering on the current and future practice of ethnography in the business world. This year the conference will be hosted by The Center for Positive Marketing on the campus of Fordham University. Learn more about this conference here.

  • DMI Academic Design Management Conference

    gravitytank Partner Martha Cotton conducts a workshop entitled "From Thinking to Doing" at DMI's Academic Design Management Conference this fall at the University of the Arts London.

  • DMI Academic Design Management Conference

    gravitytank conducts a workshop entitled "From Thinking to Doing" at DMI's Academic Design Management Conference this fall in London, England.

  • Book Launch Party: The Handbook of Anthropology in Business

    gravitytank hosts a book launch party and panel discussion for “The Handbook of Anthropology in Business”, recently published by Left Coast press. Contributing author and gravitytank Partner Martha Cotton will be joined by the book’s editors and other authors to discuss interesting aspects of the overlap between anthropology and business. Come help us celebrate with a glass of wine (or two)! RSVP here.

  • California HealthCare Foundation Design Challenge

    gravitytank Associate Partner Antonio García is one of six reviewers for Putting Care in Context: Empowering Patients to Share Their Barriers to Good Health, an interaction design competition aimed at helping patients recognize, chronicle, and share information about hurdles in their lives that impact health. Learn more about the Health 2.0 Design Challenge.

  • Weapons of Mass Creation Fest

    gravitytank Associate Partner Antonio García speaks on the Race in Design & Creativity panel during this year's WMC Festival. The panel offers a unique discussion on race, culture and diversity in the creative community. Learn more about the 3-day conference here.

  • Taste of the Nation Chicago

    gravitytankers Adia Benson and Tiffany Huang attend Taste of the Nation Chicago to meet mixologists and chefs in the city, and learn about cutting edge food innovation.

  • Design of Wearables Workshop: Why Should I Wear This?

    gravitytank facilitates a workshop during Design of Wearables, a 3-week program running July 24 through August 9 hosted by California College of the Arts (CCA). Design of Wearables is a series of meetups, panels, classes and workshops produced in association with Mix & Stir Studio and CCA's DMBA program. Events are open to anyone in the community interested in how design impacts the acceptance, popularity, and performance of wearables. gravitytank's workshop will focus on helping attendees evaluate and craft value propositions for wearables, and then translate them into prototypes based on clear needs and benefits. Register here.

  • Embarc Teacher Professional Development Day - Classroom Culture Design

    gravitytank hosts teachers from Embarc to explore new ways of fostering a classroom culture that supports students on their journey to internalizing Embarc's core values: curiosity, leadership, becoming agents of change, collaboration, courage and drive.

  • IDSA Chicago Pro Panel Event

    Researcher Becky Gil serves as a panelist during the IDSA Chicago event "Pro Panel". She will be discussing her experiences transitioning from an industrial designer to a design researcher. RSVP for one of the 50 spots here.

  • Starter League Lunch

    Interaction Designers Amy Schwartz, Sabella Flagg, and Theresa Stewart give a lunchtime talk to a group of high school students at the Starter League about their experiences making websites, and getting into the field of design.

  • Mozilla Workshop // Getting Further, Faster in Collaborative Meetings

    gravitytank SF conducts a workshop on designing and leading creative work sessions at Mozilla's annual Work Week event.

  • Social Startup Showcase

    gravitytank hosts a social startup showcase for Chicago+Acumen, a local volunteer chapter for the larger global social venture fund Acumen. The event will consist of an hour of startup pitches with Q&A managed by a panel of experts, followed by informal networking afterwards. Buy your tickets here.

  • ILO Institute Chicago Meeting

    gravitytank's Leah Marcus attends ILO Institute's Chicago Meeting on best practices for innovation in large organizations, featuring guest speaker Dean Alderucci, Professor of Strategic Management at the University of Chicago Booth Business School.

  • Startup Ideation Bootcamp

    gravitytank hosts the Startup Ideation Bootcamp with the Founder Institute to help local early stage startups improve their ideas, determine next steps, and even recruit potential co-founders. Click here to register.

  • Talk at SAP and Net Impact "Impactathon"

    gravitytank Associate Partner Mike Youngblood is one of three Inspirational Speakers at the first-ever SAP Impactathon, a ten-hour design thinking event where teams of graduate students, non-profit leaders, and SAP employees collaborate to envision solutions to common social issues.

  • Workshop at University of Cincinnati

    GT designers Eleanor Sandford, Lauren Argo, and Theresa Stewart return to their alma mater, University of Cincinnati, to facilitate a workshop with students.

  • GoodWorkChicago Working Sessions

    gravitytank hosts two working sessions (11 am and 5 pm) for GoodWorkChicago, a new forum connecting established nonprofit leaders, social entrepreneurs, philanthropists and the civically-minded to share best practices and exchange ideas.

  • This is Chicago by AIGA

    In honor of AIGA's centennial, the This Is Chicago celebration at VenueOne will center on 100 Chicago designers’ visual responses to a simple question: "What does design in Chicago mean to you?" gravitytankers Robert Zolna, Moritsugu Kariya, Stephen Menton, Amy Guterman, Jensen Warner, Elaine Lopez, Philip Mak, Pooja Merai, Teddy Lu and Craig Clark designed three posters in response to this question. The event is co-chaired by Amy Guterman.

  • Guerrilla Truck Show Exhibit

    On June 10, gravitytank will be participating in the Guerrilla Truck Show. The theme of our truck is Nights and Weekends. Our truck will feature the side projects that 20 gravitytankers do outside of work. Feel free to come by and say hello.

  • Amplify'd Pitch Day

    Associate Partners Ben Singer and Dave Sonders attend the Amplify'd Pitch Day at Next Door Cafe to hear 10-12 talented Chicago entrepreneurs share information about their startups.

  • National Restaurant Association Show

    gravitytank's culinary design team will be walking the show to see what's new in the restaurant industry, learn about trends, attend panel discussions and visit with clients.

  • Workshop Show & Tell Night

    gravitytank SF hosts an evening devoted to workshop exercises that really work. An open mic format encourages attendees to share (and demo!) their favorite workshop activities ranging from ice breakers to ideation.

  • gravitytank tackles the Tough Mudder!

    gravitytank takes human centered design to the mud field! A team of 20 GTers will be conquering electric shocks and scaling walls. Wish us luck.

  • gravitytank hosts Frito-Lay Marketing Offsite

    gravitytank will be hosting Frito-Lay North America's annual marketing offsite, Designing the Future, at our Chicago office. We will be co-hosting with Energy BBDO and DuPuis.

  • UChicago Booth School Studio Tour

    gravitytank hosts the students and faculty from The University of Chicago Booth School of Business's Polsky Center for Entrepreneurship to share more about our space and the work we do.

  • BINARY Spring Student Portfolio Review

    Interaction designer PJ Macklin will be serving as an industry reviewer for BINARY, AIGA's Spring Student Portfolio Review.

  • Danish Hospital Executives Prototyping Workshop

    gravitytank SF hosts visiting Danish Hospital Executives as part of a weeklong innovation program at Haas sponsored by the Innovation Centre Denmark of Silicon Valley. The Executive workshop aims to prototype solutions to current leadership challenges within organizations.

  • Handbook of Anthropology in Business

    gravitytank partner Martha Cotton contributes to the Handbook of Anthropology in Business. A creative production of more than 60 international scholar-practitioners working in universities and corporate settings from high-tech to healthcare, the volume is the first major reference work on the collaboration between anthropology and business. Learn more about the book and pre-order yours here.

  • EPIC 20/20

    Amy Guterman and the EPIC board host the next EPIC 20/20 featuring's Elena Valentine and gravitytank's Abby Cheesman, Jana Kinsman (Bike-a-Bee), and Mike McGee (Starter League). The event will take place over drinks at ¡Ay Chiwowa!

  • Safety Net Innovation Network Meeting

    Chris Conley and Antonio García lead workshops on lo-fi video techniques and driving change through effective communication. The Center for Care Innovations (CCI) Safety Net Innovation Network meeting centers on storytelling and "igniting change".

  • Introduction to Ethnographic Research

    Martha Cotton, Partner at gravitytank, will provide an introduction to ethnographic research for marketing students at The Kellogg School of Management.

  • Global Engagement Summit

    gravitytank associate Amy Guterman will present a short talk at the Global Engagement Summit to student delegates from around the world on Design with a Purpose.

  • Design Research Thinking

    Martha Cotton and Elizabeth Glenewinkel have been invited to speak to Salesforce's Ignite innovation team on the seminal role of research in design thinking and how it can be the key to creating meaningful differentiation.

  • gravitytank hosts Cranbrook students

    gravitytank hosts graduate students from Cranbrook Academy of Art's graphic design program for a tour of the office and introduction to gravitytank.

  • Guest Lecture at Univeristy of Arizona, Eller College of Management

    Martha Cotton gives a guest lecture on ethnographic research at the Eller College of Management at the University of Arizona in beautiful Tucson.

  • Clinic Leadership Institute Emerging Leaders Program

    gravitytank explores 6 Principles for Working Differently as part of workshop seminar for CLI's Emerging Leaders Program; an 18-month cohort experience aiming to build skills in decision-making, financial management and strategic planning for emerging clinic leaders.

  • Innovation Lab course at UC Berkeley's Haas School of Business

    gravitytank's San Francisco team teaches a class on design thinking methods this spring at UC Berkeley's Haas School of Business, running every Thursday from March 20th - May 8th. Classes will focus on experimenting with methods and developing a design thinking toolkit.

  • gravitytank hosts MICA social design students

    gravitytank will host grad students and post-grad fellows from the Maryland Institute College of Art program in social design as part of their tour of organizations making waves in social innovation.

  • Kellogg School of Management Executive Education Program

    Lead Researcher David O'Donnell speaks about design research and opportunity mapping to the Kellogg School's Executive Education Program.

  • UC Berkeley Women in Leadership panel

    gravitytank Associate Partner Elizabeth Glenewinkel will be speaking during a panel at the annual Women In Leadership Conference hosted by the Berkeley-Haas Women in Leadership Club. The conference is the longest running student-organized conference at the Haas School of Business, attracting over 400 participants, including students, alumni and professionals. This year's theme is Design your Future.

  • Kellogg Alumni Club of Chicago

    On March 12, the Kellogg Alumni Club of Chicago will hold a panel discussion titled, "From Idea to Entrepreneur: Stories of Startup Success and Struggle" at gravitytank. Join us to converse with a panel of successful entrepreneurs about how they started their companies and what made those companies successful. Registration is required and is open to all.

  • Service Design Network SF Prototyping Workshop

    Lead Interaction Designer, Justin Rheinfrank and Lead Industrial Designer Defne Civelekoglu will share gravitytank’s approach to rapid, lo-fi prototyping, and strategies for bringing even the most complex and amorphous experience to life in a hands-on workshop.

  • Design Research & Branding Lecture

    gravityank lead researcher Jenn Schiffman will be be guest lecturing at a Branding class at the University of Chicago Booth School of Business. Her topic will be How Design Research Can Enable More Meaningful Brand Experiences.

  • Design Coaching in Schools

    gravitytank education & learning domain will provide local science teachers with support while they practice teaching our design and innovation process to their students. This week our focus is on exploring problems and needs to design for.

  • Interaction14 ReDux

    Every year after the Interaction conference, the Chicago IxDA chapter gets together so that some of the attendees can share their thoughts with people that could not make the trip to Amsterdam. The Records for Life team will present followed by other IxDA members that went.

  • Adlai E. Stevenson High School Office Tour

    gravitytank will take high school business class students on a tour of our offices to show them how space can support collaborative work and the innovation process.

  • Foresight & Strategy Council

    gravitytank San Francisco hosts the Learning Forum’s Foresight & Strategy Council The session will feature our very own Innovation Math game.

  • Service Prototyping with the Whirlpool Innovation Mentor Program

    gravitytank associate partner Dave Sonders will be leading a one-day course on service prototyping for the Innovation Mentor Program, a program jointly sponsored by Whirlpool, The University of Notre Dame, and Memorial Hospital of South Bend.

  • Management Innovation Lab (February Session)

    gravitytank will conduct two workshops for Northwestern University’s Kellogg School of Management Innovation Lab class. The sessions will focus on prototyping ways of bringing ideas to life.

  • Open Badge Summit,
    Feb 12-13

    Several gravitytank team members from our team will be attending the Open Badges Summit to Reconnect Learning in San Francisco, hosted by the The Sprout Fund, supported by the John D. and Catherine T. MacArthur Foundation, and sponsored by the Information Technology Industry Council (ITI).

  • Management Innovation Lab (January Session)

    gravitytank will conduct two workshops for Northwestern University’s Kellogg School of Management Innovation Lab class. The sessions will focus on prototyping ways of bringing ideas to life.

  • Chicago Creative Space

    A camera crew is in the office today!  gravitytank has been selected by Chicago Creative Space for one of its feature videos on how culture and space intersect.  Watch for the video, due out in the spring.

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