Four benefits of design thinking
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gravitytank
http://designnow.eventbrite.com/
gravitytank
A Space for Innovation
We get a lot of questions about our 19,000+ square feet of shared space. We’ve built the space to not only make our teams feel welcome, but to invite our clients to be part of the action. read more »
A Taxi Driver Allegory
Like many busy researchers, I spend a fair amount of time either going to or coming from the airport. And, because I live in a part of Chicago where taxis don’t roam frequently, I have my regular “guy” who picks me up. I’ll call him Ted to protect his identity. Written by Martha Cotton read more »
Workshopping: the collaborative table
Yesterday I participated in my first full-day gravitytank workshop here at the office. I was struck by how distinctively different the experience was from what I’ve been part of in the past after 11 years inside design firms and agencies. Written by Erin Huizenga read more »
Playing with Process: Group Discussions
As innovators, we often turn inward and reflect on ways to innovate our own internal process in response to our own pain points. Innovating on how we innovate – how meta! Written by Jenn Schiffman read more »
In Celebration of Technology that Serves Humanity
I feel fortunate to have been a student of Steve’s career and his prolific development of technology for the rest of us. Written by Chris Conley read more »
You don’t bring me flowers anymore - thinking about consumer loyalty
Our brains respond to reward systems, but to get loyalty that’s deeper and emotional, go for consumer flow read more »
Who Put Chocolate In My Peanut Butter - The Video
Martha Cotton, partner at gravitytank leading research and Dave Sonders, lead strategist, talk about using a tool from marketing to improve design.
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You can't deny the lo-fi
Until a thing becomes tangible, multiple people can have radically divergent interpretations of the same conversation, ideas, and experiences. read more »
The pre-position proposition
Great ideas often get lost between point A and point B. Could pulling a marketing technique forward into the innovation process help? read more »
Segmentation: beyond the math
When done well, segmentations live and breathe in an organization on their own and are key in identifying target consumers, defining a market space, and guiding product differentiation decisions. As an innovation firm, we help clients make sense of the segmentations they’ve commissioned. read more »
From static to adaptive
Justin Rheinfrank joins Shelley Evenson and Hugh Dubberly to summarize his late father’s thoughts on Adaptive Design in an article for Interactions Magazine. read more »
Four benefits of design thinking
gravitytank co-founder Chris Conley presents at “Why Design Now?”, a conference held by the Cooper-Hewitt National Design Museum and sponsored by GE on how design is playing a broader role in solving global challenges. read more »
The Gemba Walk
Where does business really get done? Where does the proverbial magic happen? If your gut reaction is that it happens in the office, it’s time to take the Gemba Walk. read more »
A cut above
The TUL stainless steel scissors designed by gravitytank for OfficeMax have impressed Real Simple magazine, which pronounced the “sleek mod profile” the Best Ambidextrous. read more »
You can’t EEEMP your way to new business growth
Our modern work life is consumed by the activities of management, not growth. Work activity aimed at growth must include a lot more engagement with the world outside, prototyping & testing of new ideas. read more »
Apps — a real growth phenomena
Apps are changing the mobile & computing landscapes while they are changing people’s lives. This three-minute video summarizes gt’s proprietary study on the Apps phenomena.
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Apps get real
Apps have fast become essential tools for modern living, fostering a sea change in the mobile phone and computing industries. read more »
Obstacle courses
“Observing behavior” and “being tangible” are two essential principles that guide gravitytank’s practice. One way we bring these to life is through “obstacle courses” during our collaborative workshops. read more »