gravitytank

  • We've been called partners,
    vendors and collaborators,
    but mostly, we're called again.

    Over 90% of our clients work with us a second and third
    time because they consider our relationship a competitive advantage in their differentiation and success.

    If you would like to know more, let's talk.

    gravitytank at-a-glance
    download our factsheet
gravitytank makes things visual and compelling. They are much more in tune with how the client is thinking instead of just being a vendor. I feel like they are an extension of us.
PLANNING DIRECTOR, ADVERTISING
The staff seemed really competent and smart. A lot of the technical and administrative stuff was well managed and didn't create extra work for us. The thinking was inventive and seasoned. There was a good balance of experience and innovation.
—Market Research, Software
The best part was the quality of the thinking—which is always true of the projects I've done at gravitytank.

The business strategy sets you apart. Identifying consumer insights is critical, but the strategic analysis and synthesis is what pulled it all together for me.
—CMO, Consumer Electronics
This is the best qualitative research I have ever seen.
DIRECTOR OF RESEARCH, CONSUMER ELECTRONICS
The committee got a lot out of yesterday’s session and it generated a lot of enthusiasm.
Your insight and the lessons we learned through the session will greatly help the committee focus its efforts and become more action oriented. And, it was a lot of fun!
—Associate Regional Planner,
CMAP Economic
Development Council
You are the only firm that I have ever worked with that actually works WITH us. We have ten years of failed innovations based on consultants that believe they are smarter than we are. This is a billion dollar brand. We aren’t stupid!
SENIOR DEVELOPMENT ENGINEER,
CPG, HOME STORAGE
I've been studying the design thinking process since business school. gravitytank brought in quant, business analysis and design thinking. You simplified the insights and carried them all the way into the business model.
VP INNOVATION, CPG, FOOD
It was refreshing to work with people who want to understand the work we do and pay attention to the quality as if it was their own.
DEPUTY DIRECTOR, NONPROFIT
I love how gravitytank works in the bay and puts things up on boards. Being part of that was really enlightening. I learned so much about the project and how to work effectively.
—Strategic Planner, Advertising
I think the cross-functional teams and their ability to make things actionable brought us to a new level.

With other firms you get a report but then you're left to interpret.

I appreciated the combination of business knowledge and research with a strategic point of view.
—Senior Researcher, Retail
We often never get to prototyping and thinking about what customers need and how to get ideas through a distribution system. That's what I appreciated most about your work—speaking the languages of business and design.
VP INNOVATION, CPG, FOOD
Did you ever go to summer camp as a kid and when you left you had tears streaming down your face because you were sad to leave? Ending this project was like that.
—VP Innovation,
Consumer Electronics
Generally we use a vendor for research and then a creative firm for design. I think using you for all worked out well.

The incorporation of design and having a dedicated team was different. The gravitytank team was thinking about this project 24/7 versus other agencies who often seem fragmented.
—Brand Director, CPG, Pet Care
gravitytank has fantastic skills in each part of the process. That's what makes you great. The methodology that you utilize is also unique. gravitytank is my preferred innovation partner.
CHANNEL DIRECTOR, CPG, FOOD
Everyone we met at gravitytank understood what was going on in a way that very few have. It is hard for us to pick up on the less tangible aspects of a situation. You have that ability and as a result, something really good came out of the project.
DEPUTY DIRECTOR, NONPROFIT
We worked together instead of you guys going off and working on the project.
The team stuck to the timeline and they were flexible with all our requests or changes. The team was able to articulate visually and verbally what we were talking about.
—Development Engineer,
CPG, Home Storage
The experience was more than great.
MARKETING MANAGER, CONSUMER ELECTRONICS
You took the time to learn about us as an organization, who we are as individuals and what our day jobs are like. And that goes a long way because you understand us. That is huge to me.
—Vice President, Nonprofit
Great listeners. You had strong opinions, but were skilled at voicing them at the right time. That's a big part of business.
—Senior Designer, CPG, Pet Care
The results were absolutely perfect.
USER EXPERIENCE STRATEGIST, SOFTWARE
gravitytank brings in a large variety of skill sets. To have a researcher, a graphic designer, a strategist and a product designer all working toward the same goal differentiates you from the firms I’ve worked with in the past.
PACKAGING ENGINEER, CPG, BABY CARE
It was interesting to see the different components and tools that were brought in to help us—from labs to Guapo to dScout—both quantitative and qualitative approaches.
—VP Marketing, Consumer Electronics
The best part was the quality of the thinking—which is always true of the projects I've done at gravitytank.
The business strategy sets you apart. Identifying consumer insights is critical, but the strategic analysis and synthesis is what pulled it all together for me.
—VP Marketing, Consumer Electronics
The workshop was really powerful. Everyone that came was blown away. We do a lot of work with other firms and I don’t think I've ever experienced such a smart and well run workshop.
VP INNOVATION, CPG, FOOD
Every time I meet someone new at gravitytank, I am impressed with their skills and capabilities. You can assemble a team with a wide range of skills and capabilities that mesh well.
RESEARCH SCIENTIST, CPG, BABY CARE
It was a unique process that we hadn’t really done before. We prototyped product along with concepts. It was a thorough process. You were very engaged and brought new thinking to the table.
—Director of Marketing, CPG, Pet Care
I think gravitytank has a great level of diverse talent, and they all seem to have a positive attitude. That makes working with the teams great.
—Vice President, Nonprofit
You are much more flexible and much more responsive to client needs than what I've experienced in the past.
SENIOR PROGRAM DIRECTOR, NONPROFIT
gravitytank has a broader perspective than others. Some are very focused on product design or quant survey creation or on usability testing. I was impressed with your ability to think broadly.
—User Researcher, Software
We were attracted to the process and after going through it, I'm convinced that it works.

The depth and breadth of the snippets, the workshop, the prototypes and the positions at the end demonstrate that the process worked well.
—Assistant Brand Manager, CPG, Pet Care
gravitytank is connected to the business side and you're not just designing cool things. They tell the total story. A lot of firms have great designers but the linkage to the business side is lacking.
PRODUCT DEVELOPER, CPG, BABY CARE
You had a great understanding and respect for the business. A lot of firms forget about the business side.
VP CUSTOMER EXPERIENCE,
AUTOMATED RETAIL
Working with you has been so great! You really listen. You are so responsive and just nice to be around.
—Senior Designer, CPG, Pet Care
We had a great experience. The customer relations was great and very responsive. The team was great to work with. We have great results that have been well received through the organization.
INNOVATION MANAGER, CPG, FOOD