gravitytank is an innovation consultancy. We help clients grow their businesses, define new products and services, enter new markets and change their organizations.
We are honored to announce that the gravitytank team has won the Records for Life contest, an initiative of the Bill & Melinda Gates Foundation.
In the United States, 10.5 billion trips are made on public transit each year. If you are among those billions, it’s pretty much guaranteed that you will be in a crowded rush hour train or bus with someone who is battling a cold or flu. This winter, gravitytank’s San Francisco office studied germs, shadowed commuters and developed two approaches to empowering riders to stay healthier.
gravitytank San Francisco Associate Partner Mike Youngblood’s piece “Four Bedrock Techniques for Observational Research” appears in QRCA Views Winter 2013 edition.
Americans are embracing protein as the silver bullet to better health. Traditional protein sources like dairy and beef fall short in protein content compared to less conventional options like crickets, nutria and Asian carp. For some it’s a quest for variety, for others its the lure of more efficient nutrition. Whether you’re abandoning all food restrictions for the holidays or embracing an early new years resolution, consider these holiday dinner alternatives for ‘good health’ this New Year.
Over the past 8 weeks we’ve been working with an amazing Chicago-Based lab school called Global Citizenship Experience.
It’s the summer of Domains here at gravitytank! The Trends and Visualization Domain has been busy researching what’s new and interesting in the world of trends. One team member introduced us to the sharing economy and how it was being discussed on her client project, so as a group we began getting smart, learning what the sharing economy means to the world, and visualizing our findings. Here’s what we’ve learned so far….
Well it’s not really a dilemma, but it is a reality: A Gravitytank consultant might, in the course of a single year, find herself working on snack food innovation on one project, the TV shopping experience on another, and Electronic Medical Records on yet another. The diversity is exciting, and the ability to help our clients see connections outside their industry is invaluable.
How does the innovation process work? Check out Project Spice and watch a team at gravitytank engage the world of everyday spices.
Jenn Schiffman and Defne Civelekoglu discussed how gravitytank is shifting the paradigm of traditional focus groups to the shaping of concepts at this year’s IDSA Midwest Design Dialogue Conference in April. They advocate for working collaboratively with clients and research participants to build and shape ideas that enable richer, more authentic conversations.
We are bringing the very best of Chicago’s thought leaders into our workshop space to share knowledge, expertise, and learning that will help shape what Chicago Ideas Week will focus on this year.
I went to culinary school, cooked in a five star hotel and worked as a consulting research chef. Now at gravitytank, I am part of the Industrial Design team. Strange fit you might say? At first glance perhaps, but developing a new food product and designing its packaging are more similar than they seem. Written by Kyleigh Wawak
We get a lot of questions about our 19,000+ square feet of shared space. We’ve built the space to not only make our teams feel welcome, but to invite our clients to be part of the action.
Like many busy researchers, I spend a fair amount of time either going to or coming from the airport. And, because I live in a part of Chicago where taxis don’t roam frequently, I have my regular “guy” who picks me up. I’ll call him Ted to protect his identity. Written by Martha Cotton
Yesterday I participated in my first full-day gravitytank workshop here at the office. I was struck by how distinctively different the experience was from what I’ve been part of in the past after 11 years inside design firms and agencies. Written by Erin Huizenga
Our brains respond to reward systems, but to get loyalty that’s deeper and emotional, go for consumer flow
When done well, segmentations live and breathe in an organization on their own and are key in identifying target consumers, defining a market space, and guiding product differentiation decisions. As an innovation firm, we help clients make sense of the segmentations they’ve commissioned.
gravitytank co-founder Chris Conley presents at “Why Design Now?”, a conference held by the Cooper-Hewitt National Design Museum and sponsored by GE on how design is playing a broader role in solving global challenges. Chris presents four ideas about design activity that leads all disciplines to better problem solving.
Apps are changing the mobile & computing landscapes while they are changing people’s lives. This three-minute video summarizes gt’s proprietary study on the Apps phenomena.