I went to culinary school, cooked in a five star hotel and worked as a consulting research chef. Now at gravitytank, I am part of the Industrial Design team. Strange fit you might say? At first glance perhaps, but developing a new food product and designing its packaging are more similar than they seem. Written by Kyleigh Wawak
gravitytank is an innovation consultancy. We help clients grow their businesses, define new products and services, enter new markets and change their organizations.
How does the innovation process work? Check out Project Spice and watch a team at gravitytank engage the world of everyday spices.
Jenn Schiffman and Defne Civelekoglu discussed how gravitytank is shifting the paradigm of traditional focus groups to the shaping of concepts at this year’s IDSA Midwest Design Dialogue Conference in April. They advocate for working collaboratively with clients and research participants to build and shape ideas that enable richer, more authentic conversations.
We are bringing the very best of Chicago’s thought leaders into our workshop space to share knowledge, expertise, and learning that will help shape what Chicago Ideas Week will focus on this year.
We get a lot of questions about our 19,000+ square feet of shared space. We’ve built the space to not only make our teams feel welcome, but to invite our clients to be part of the action.
Like many busy researchers, I spend a fair amount of time either going to or coming from the airport. And, because I live in a part of Chicago where taxis don’t roam frequently, I have my regular “guy” who picks me up. I’ll call him Ted to protect his identity. Written by Martha Cotton
Yesterday I participated in my first full-day gravitytank workshop here at the office. I was struck by how distinctively different the experience was from what I’ve been part of in the past after 11 years inside design firms and agencies. Written by Erin Huizenga
Our brains respond to reward systems, but to get loyalty that’s deeper and emotional, go for consumer flow
When done well, segmentations live and breathe in an organization on their own and are key in identifying target consumers, defining a market space, and guiding product differentiation decisions. As an innovation firm, we help clients make sense of the segmentations they’ve commissioned.
gravitytank co-founder Chris Conley presents at “Why Design Now?”, a conference held by the Cooper-Hewitt National Design Museum and sponsored by GE on how design is playing a broader role in solving global challenges. Chris presents four ideas about design activity that leads all disciplines to better problem solving.
Apps are changing the mobile & computing landscapes while they are changing people’s lives. This three-minute video summarizes gt’s proprietary study on the Apps phenomena.