Martha Cotton, partner at gravitytank leading research and Dave Sonders, lead strategist, talk about using a tool from marketing to improve design.
gravitytank is an innovation consultancy. We help clients grow their businesses, define new products and services, enter new markets and change their organizations.
Until a thing becomes tangible, multiple people can have radically divergent interpretations of the same conversation, ideas, and experiences.
Great ideas often get lost between point A and point B. Could pulling a marketing technique forward into the innovation process help?
When done well, segmentations live and breathe in an organization on their own and are key in identifying target consumers, defining a market space, and guiding product differentiation decisions. As an innovation firm, we help clients make sense of the segmentations they’ve commissioned.
Justin Rheinfrank joins Shelley Evenson and Hugh Dubberly to summarize his late father's thoughts on Adaptive Design in an article for Interactions Magazine.
gravitytank co-founder Chris Conley presents at "Why Design Now?", a conference held by the Cooper-Hewitt National Design Museum and sponsored by GE on how design is playing a broader role in solving global challenges. Chris presents four ideas about design activity that leads all disciplines to better problem solving.
Where does business really get done? Where does the proverbial magic happen? If your gut reaction is that it happens in the office, it's time to take the Gemba Walk.
The TUL stainless steel scissors designed by gravitytank for OfficeMax have impressed Real Simple magazine, which pronounced the “sleek mod profile” the Best Ambidextrous.
Our modern work life is consumed by the activities of management, not growth. Work activity aimed at growth must include a lot more engagement with the world outside, prototyping & testing of new ideas.
Apps are changing the mobile & computing landscapes while they are changing people's lives. This three-minute video summarizes gt's proprietary study on the Apps phenomena.
Apps have fast become essential tools for modern living, fostering a sea change in the mobile phone and computing industries.
“Observing behavior” and “being tangible” are two essential principles that guide gravitytank’s practice. One way we bring these to life is through “obstacle courses” during our collaborative workshops.