• gravitytank is an innovation consultancy. We help clients grow their businesses, define new products and services, enter new markets and change their organizations.

  • There are no easy answers
    for initiatives aimed at new growth. They require the integration of thoughtful business analysis, insightful research, and world-class design.

  • Our clients’ success is evident in the marketplace—new $100 million brand platforms, new growth for declining businesses, and record new product sales.

  • With extensive experience across diverse industries and clients who endorse our effectiveness, we look forward to collaborating on your new growth opportunity.

gravitytank is an innovation consultancy. We help clients grow their businesses, define new products and services, enter new markets and change their organizations.

THINK/SAY

Scout Alarm

Scout Alarm is Chicago-based startup intent on disrupting the $15 billion home security market.

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Project Transfer: On the Perils of Commuting During Cold and Flu Season

In the United States, 10.5 billion trips are made on public transit each year. If you are among those billions, it’s pretty much guaranteed that you will be in a crowded rush hour train or bus with someone who is battling a cold or flu. This winter, gravitytank’s San Francisco office studied germs, shadowed commuters and developed two approaches to empowering riders to stay healthier.

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Holiday Dinner Alternatives

Americans are embracing protein as the silver bullet to better health. Traditional protein sources like dairy and beef fall short in protein content compared to less conventional options like crickets, nutria and Asian carp. For some it’s a quest for variety,  for others its the lure of more efficient nutrition. Whether you’re abandoning all food restrictions for the holidays or embracing an early new years resolution, consider these holiday dinner alternatives for ‘good health’ this New Year.

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UCSF 2025 Map the Future

On September 11-12 for 36 hours, a gravitytank “Cheetahs” team drawn from our Chicago and San Francisco offices played “UCSF’s 2025 Map the Future” game.

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Access is the new ownership

It’s the summer of Domains here at gravitytank! The Trends and Visualization Domain has been busy researching what’s new and interesting in the world of trends. One team member introduced us to the sharing economy and how it was being discussed on her client project, so as a group we began getting smart, learning what the sharing economy means to the world, and visualizing our findings. Here’s what we’ve learned so far….

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Greater Good Studio

gravitytank designers Graham Ebetsch, Amy Guterman, Robert Zolna and strategist Pooja Merai participated in a one-day designathon hosted by Greater Good Studio in response to President Obama’s proposed historic plan to invest in early childhood education.

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The Consultant’s Dilemma

Well it’s not really a dilemma, but it is a reality: A Gravitytank consultant might, in the course of a single year, find herself working on snack food innovation on one project, the TV shopping experience on another, and Electronic Medical Records on yet another.  The diversity is exciting, and the ability to help our clients see connections outside their industry is invaluable.

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Red Bull Creation Challenge

David Hull, gravitytank designer, was on the winning team last week at the Red Bull Creation challenge, a 72-hour build competition held in Brooklyn at a custom built shop. Here’s David’s report…

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Never Stop Making Things

Behind the scenes look at our 10/8 Chicago Ideas Week lab where participants applied principles of storyboarding and prototyping to find insights in everyday experiences.

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The Re-focus Group

Jenn Schiffman and Defne Civelekoglu discussed how gravitytank is shifting the paradigm of traditional focus groups to the shaping of concepts at this year’s IDSA Midwest Design Dialogue Conference in April. They advocate for working collaboratively with clients and research participants to build and shape ideas that enable richer, more authentic conversations.

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Chicago Ideas Week: The 2012 Kickoff

We are bringing the very best of Chicago’s thought leaders into our workshop space to share knowledge, expertise, and learning that will help shape what Chicago Ideas Week will focus on this year.

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Bringing Food Innovation to Life

I went to culinary school, cooked in a five star hotel and worked as a consulting research chef. Now at gravitytank, I am part of the Industrial Design team. Strange fit you might say? At first glance perhaps, but developing a new food product and designing its packaging are more similar than they seem. Written by Kyleigh Wawak

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A Space for Innovation

We get a lot of questions about our 19,000+ square feet of shared space. We’ve built the space to not only make our teams feel welcome, but to invite our clients to be part of the action.

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A Taxi Driver Allegory

Like many busy researchers, I spend a fair amount of time either going to or coming from the airport. And, because I live in a part of Chicago where taxis don’t roam frequently, I have my regular “guy” who picks me up. I’ll call him Ted to protect his identity. Written by Martha Cotton

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Workshopping: the collaborative table

Yesterday I participated in my first full-day gravitytank workshop here at the office. I was struck by how distinctively different the experience was from what I’ve been part of in the past after 11 years inside design firms and agencies. Written by Erin Huizenga

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Segmentation: beyond the math

When done well, segmentations live and breathe in an organization on their own and are key in identifying target consumers, defining a market space, and guiding product differentiation decisions. As an innovation firm, we help clients make sense of the segmentations they’ve commissioned.

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From static to adaptive

Justin Rheinfrank joins Shelley Evenson and Hugh Dubberly to summarize his late father’s thoughts on Adaptive Design in an article for Interactions Magazine.

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Four benefits of design thinking

gravitytank co-founder Chris Conley presents at “Why Design Now?”, a conference held by the Cooper-Hewitt National Design Museum and sponsored by GE on how design is playing a broader role in solving global challenges. Chris presents four ideas about design activity that leads all disciplines to better problem solving.

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The Gemba Walk

Where does business really get done?  Where does the proverbial magic happen?  If your gut reaction is that it happens in the office, it’s time to take the Gemba Walk.

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A cut above

The TUL stainless steel scissors designed by gravitytank for OfficeMax have impressed Real Simple magazine, which pronounced the “sleek mod profile” the Best Ambidextrous.

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Apps — a real growth phenomena

Apps are changing the mobile & computing landscapes while they are changing people’s lives. This three-minute video summarizes gt’s proprietary study on the Apps phenomena.

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Apps get real

Apps have fast become essential tools for modern living, fostering a sea change in the mobile phone and computing industries.

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Obstacle courses

“Observing behavior” and “being tangible” are two essential principles that guide gravitytank’s practice. One way we bring these to life is through “obstacle courses” during our collaborative workshops.

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